, marketing is all about identifying and satisfying our
customers' needs through establishing and maintaining partnerships.
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Personal
visits to schools, libraries, bookshops and other groups
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Our team of local and overseas representatives will visit
you as often as is possible, and/or as you require.
Together we meet to present and discuss new and relevant
material, share useful information and always be there as
a helpful partner, to serve and satisfy your needs. |
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The Marketing Team:
Marketing Manager
Vinton Samms
Jamaica
Western Region
Nicklaus Bromfield
Jamaica
Eastern Region
Domion Shorter
Jamaica
Export Development Manager
Bernadene Blake-McCalla
Marketing Executive
Juliet Green
Jamaica
Administrative Assistant
Oraine Edwards
Jamaica
ICT Assistant
Robert Gordon
Jamaica
The Marketing Department
Building #3
17 Ruthven Road
Kingston 10
Jamaica, W.I
Tel: (876) 960 9364-6
Fax: (876) 968-1353
E-mail: marketing@carlongpublishers.com
| On-going
dialogue and interaction with Ministries of Education and other
key target groups |
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The Ministry of Education in Jamaica and in all the other
Caribbean Islands are critical publishing partners.
We work closely with ministry officers, in the course of
developing new material or revising publications, and ensuring
the sustained curriculum relevance of all our materials.
As partners in the education process, Carlong
donates thousands of books to Ministry of Education projects,
schools, libraries, reading resource centres, and various
organizations. Carlong also sponsors trophies and book
awards in support of various reading and literacy initiatives.
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Our Mission
Committed to the
development of
quality educational
and cultural
publications for the advancement of the
people of the Caribbean region and for
the dissemination of Caribbean culture
and traditions to the global community.
Partners
in the education process
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| Production
and distribution of catalogues and other promotional material |
|
Our biennial catalogue is distributed to all our partners
via mail, direct delivery or web-access.
We also produce fliers, brochures, bookmarks and other promotional
items for new titles, special events, etc. |
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| Distribution
of inspection and review copies to select target groups |
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We supply free of cost, one sample copy of each title, to
schools, libraries, booksellers and review publication for
the purpose of feedback,adoption and recommendation.
We welcome requests for sample copies, provided that the request
is written, presented on official letterhead, and duly authorized
by the relevant person. |
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| Teacher
training and marketing workshops and seminars |
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We initiate, sponsor, plan, produce, present and/or participate
in several workshops and seminars, involving teachers, students,
booksellers, librarians and other education partners each
year.
We invite you to partner with us, and we are confident that
together we can make a difference to the educational development
of our children. |
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| Book
displays, participation in book fairs and other book promotion
and sale activities |
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Our world of learning is on display all the time. We are
always on the lookout and are always on call to respond to
the need to expose quality educational material for review,
adoption and use by our target groups.
We support our retail bookseller partners, by ensuring that
we utilize every opportunity to present our material to the
widest possible audience. You can be assured that Carlong
will assess, and respond to your call for our involvement
in your educational project. |
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| Carlong Marketing
Showroom |
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The Marketing showroom offers a wide selection
of publications from Carlong, including graded readers to
enhance the development of literacy and numeracy skills, from early childhood
through to secondary levels. |
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Marketing
Carlong's
Marketing Programme is dynamic and exciting 
