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» More About Our Services «

Publishing
Marketing
Sales & Distribution

Carlong is the Exclusive Agent in Jamaica for Pearson/Longman Books



and Distributors in Jamaica for books from other Pearson/ Longman imprints
- Ladybird and Penquin

Marketing

At Carlong, marketing is all about identifying and satisfying our customers' needs through establishing and maintaining partnerships.
  • We identify opportunities
  • Cultivate and build relationships
  • Maintain and strengthen our links
  • Provide dynamic and sustained support for all our programmes
  • Dedicate our efforts to realizing the vision of disseminating quality educational and cultural publications, to the people of the Caribbean region and the global community


Our Education Partners:
  • Ministries of Education
  • Parents
  • Schools
  • Booksellers
  • Teachers' Colleges
  • Private Sector Organizations
  • Libraries
  • Non-Governmental Organizations
  • Teachers
  • Community Organizations
  • Students
  • The General Public
Carlong's Marketing Programme is dynamic and exciting

Personal visits to schools, libraries, bookshops and other groups

Our team of local and overseas representatives will visit you as often as is possible, and/or as you require.

Together we meet to present and discuss new and relevant material, share useful information and always be there as a helpful partner, to serve and satisfy your needs.

The Marketing Team:

Marketing Manager
Glynis Salmon

On-Island Marketing Representatives:
Vinton Samms
Eastern Region, Jamaica

Nicklaus Bromfield
Western Region, Jamaica

Bernadene Blake-McCalla
General Rep. Jamaica

Overseas Representatives:
Nato's Educational Supplies
St. Lucia

Louis Forde
Barbados

Austin Book Services
Guyana

Lexicon
Trinidad & Tobago

R.J. Laws & Sons Limited
St. Kitts-Nevis

Pauline Roper- Thompson
St. Maarten

Administrative:
Juliet Green
Shawnette Henry
Jamaica

The Marketing Department & Reading Resource Collection Showroom:
Building #3
17 Ruthven Road
Kingston 10
Jamaica, W.I
Tel: (876) 960 9364-6
Fax: (876) 968-1353
E-mail:
marketing@carlongpublishers.com


On-going dialogue and interaction with Ministries of Education and other key target groups

The Ministry of Education in Jamaica and in all the other Caribbean Islands are critical publishing partners.

We work closely with ministry officers, in the course of developing new material or revising publications, and ensuring the sustained curriculum relevance of all our materials.

As partners in the education process, Carlong donates thousands of books to Ministry of Education projects, schools, libraries, reading resource centres, and various organizations. Carlong also sponsors trophies and book awards in support of various reading and literacy initiatives.

Our Mission


Committed to the
development of
quality educational
and cultural
publications for the advancement of the
people of the Caribbean region and for
the dissemination of Caribbean culture
and traditions to the global community.

Partners in the education process

Production and distribution of catalogues and other promotional material

Our biennial catalogue is distributed to all our partners via mail, direct delivery or web-access.

We also produce fliers, brochures, bookmarks and other promotional items for new titles, special events, etc.


Distribution of inspection and review copies to select target groups

We supply free of cost, one sample copy of each title, to schools, libraries, booksellers and review publication for the purpose of feedback,adoption and recommendation.

We welcome requests for sample copies, provided that the request is written, presented on official letterhead, and duly authorized by the relevant person.


Teacher training and marketing workshops and seminars

We initiate, sponsor, plan, produce, present and/or participate in several workshops and seminars, involving teachers, students, booksellers, librarians and other education partners each year.

We invite you to partner with us, and we are confident that together we can make a difference to the educational development of our children.

Book displays, participation in book fairs and other book promotion and sale activities

Our world of learning is on display all the time. We are always on the lookout and are always on call to respond to the need to expose quality educational material for review, adoption and use by our customers.

We support our retail bookseller partners, by ensuring that we utilize every opportunity to present our material to the widest possible audience. You can be assured that Carlong will assess, and respond to your call for our involvement in your educational project.

Development and promotion of our exciting Reading Resource Collection and Showroom

The Reading Resource Collection offers a wide selection of publications, including graded readers from the Carlong, Longman, Penguin, Ladybird and other Pearson imprints, to enhance the development of literacy skills, from early childhood through to secondary levels.




More About Marketing

     
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Tel: (876) 960 9364-6, Fax: (876) 968 1353
© Copyright Carlong Publishers (Caribbean) Limited.
Partners in the education process.